DONALD TRUMP

PRESIDENT OF THE UNITED STATES OPPOSED TO CLEAN AIR LAWS AND RENEWABLE ENERGY

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TRUMP COUNTRY

Public enemy number one, or just uncaring?

Whatever you think of President Trump, he does not seem to care about air quality - he's too busy Tweeting perhaps.

But, he runs the same risk of developing cancer and he has fair skin, so he is a prime target for skin cancer before breathing. He is also an intelligent man, so must know about ozone and breathing disorders, that no amount of money can save him from. Because he has to breathe.

Remember the Marlboro cowboys? Smoking cigarettes and advertising them in a manner suggestive of being rugged and healthy. Then the poor chaps died of cancer. Really healthy stuff.

What's the difference between that and inhaling poor quality air?

You'd have to crazy to continue to smoke knowing the risks - but millions still do. Donald Trump must be one of those millions who know the risks, but could not give a fig. The sad thing about that is that he is more than likely condemning millions of people to die young and painfully from lung related problems.

MARLBORO MAN

The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.

The Marlboro advertising campaign, created by Leo Burnett Worldwide, is said to be one of the most brilliant advertisement campaigns of all time. It transformed a feminine campaign, with the slogan "Mild as May", into one that was masculine, in a matter of months.

Cowboys proved to be popular, which led to the "Marlboro Cowboy" and "Marlboro Country" campaigns. The slogan "Come to Marlboro Country" promised every ordinary man the prospect of transforming himself into, or at least associating himself with, a rugged and macho cowboy merely by lighting up this Philip Morris product.

A satirical reference to the advertisement was made in the Rolling Stones's 1965 song Satisfaction: "When I'm watchin' my TV and a man comes on and tells me how white my shirts can be, but he can't be a man 'cause he doesn't smoke the same cigarettes as me."

COWBOY KILLERS

Five men who appeared in Marlboro-related advertisements — Wayne McLaren, David McLean, Dick Hammer, Eric Lawson and Jerome Edward Jackson, aka Tobin Jackson — died of smoking-related diseases, thus earning Marlboro cigarettes, specifically Marlboro Reds, the nickname "Cowboy killers".

Wayne McLaren testified in favor of anti-smoking legislation at the age of 51. McLaren died before his 52nd birthday in 1992.

David McLean died of lung cancer at the age 73 in 1995.

Eric Lawson, who appeared in Marlboro print ads from 1978 to 1981, died at the age of 72 on January 10, 2014, of respiratory failure due to chronic obstructive pulmonary disease, or COPD. A smoker since age 14, Lawson later appeared in an anti-smoking commercial that parodied the Marlboro Man, and also in an Entertainment Tonight segment to discuss the negative effects of smoking.

Jerome Edward Jackson, aka Tobin Jackson, died of lung cancer in 2008.

CLIMATE EMERGENCY

(1) temperature-related deaths and illnesses;

(2) air quality impacts;

(3) extreme weather events;

(4) numbers of vector-borne diseases;

(5) waterborne illnesses;

(6) food safety, nutrition, and distribution complications; and

(7) mental health and well-being concerns;

Whereas the consequences of climate change already disproportionately impact frontline communities and endanger populations made especially vulnerable by existing exposure to extreme weather events, such as children, the elderly, and individuals with pre-existing disabilities and health conditions.

The fact is that those countries quicker off the mark will become more competitive, relieved of the burden of expensive fossil fuel imports. Any good businessman will know that cheaper clean energy would underpin his economy, not only making the work force fitter and happier, but also reducing the cost of producing foods and manufactured products, running offices and transporting goods.

Countries that stick it out burning fossil fuels will have a sicker work force and heftier overheads. They will of course have plenty of petrol and diesel - and yes the price of oil may fall - because the more enlightened will not want that commodity any more, but in the end their health services will foot the bill, while their oil saturated citizens will die younger.

All over the world people will not want to buy goods that are the product of greenhouse gas production, not that much comes out of the US that cannot be found elsewhere, save for good movies. Americans citizens are already statistically more obese than other nations from over over indulgence of fast foods. It remains to be seen how much better life is in States that adopt clean air legislation, over those that stay with petrol guzzlers. We know where we'd place out bets!

CONTACT THE PRESIDENT

United States President Elect

The White House

USA

LINKS & REFERENCES

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